EN AR

Vision, Mission and Values

  2. About Us
  3. Vision, Mission and Values

Vision

With a legacy of excellence and a vision for the future, we innovate to inspire and uplift the next generation.

Mission

Our mission is to create value and drive positive impact for our shareholders, customers, and communities. Since the late 1800s, we continue to operate within the MENA region, with a focus on sustainable business practices and social responsibility.

Values

  • Credibility

    We earn trust through integrity, transparency, and consistently delivering on our promises.

  • Innovation

    We challenge the ordinary, ignite ideas, and embrace change - driving progress through creativity, courage, and a relentless pursuit of better.

  • Perseverance

    We rise through challenges with grit and determination, turning setbacks into momentum - because every step forward shapes a stronger future.

  • Integrity

    Because integrity is the core of our organization, serving as the foundation of our values and guiding every aspect of our operations. Performance without integrity has no place in our organization.